rust: macros: take string literals in `module!`

Instead of taking binary string literals, take string ones instead,
making it easier for users to define a module, i.e. instead of
calling `module!` like:

    module! {
        ...
        name: b"rust_minimal",
        ...
    }

now it is called as:

    module! {
        ...
        name: "rust_minimal",
        ...
    }

Module names, aliases and license strings are restricted to
ASCII only. However, the author and the description allows UTF-8.

For simplicity (avoid parsing), escape sequences and raw string
literals are not yet handled.

Link: https://github.com/Rust-for-Linux/linux/issues/252
Link: https://lore.kernel.org/lkml/YukvvPOOu8uZl7+n@yadro.com/


Signed-off-by: Gary Guo <gary@garyguo.net>
[Reworded, adapted for upstream and applied latest changes]
Signed-off-by: Miguel Ojeda <ojeda@kernel.org>